Saturday, June 13, 2009

Is Your Pay-Per-Click Ad Breaking the Law?

Many countries, the United States, Great Britain, Australia, have laws on misleading advertising and misleading advertising. Although we all know what a lie ... it is often the "border", so that the situation in the business difficulties.

In addition, the facts showed that some of the media at risk than other misleading and deceptive advertising. What is one of the most difficult advertising? Yes, guessed it: Pay-per-click advertising.

Question of pay-per-click advertising (and their lawyers), as (a) the environment in general is very competitive, (b) You must have an immediate effect is to be effective (ie one click), and ( c) If you have only a few signs that your message.

Taking this into account, it may, this is so beautiful, so thick as possible in the work of the ad. Unfortunately, the brave decision to settle its debt or a promise, it's not technically correct, if the overall impression is not correct.

After all, what is misleading and deceptive advertising is a different jurisdiction. Therefore, this article is not legal advice, I suggest that you are qualified lawyers advise that the country legally. Also note that if you have people from different countries - Google, Yahoo, or otherwise - you can technically the law in those countries.

As a general rule, however, consumers with a general feeling that this is not correct the misleading and deceptive and illegal. Important - and the relevant legislation in the jurisdiction of the country - it is a general impression that things - and not always the impression that the combination of advertising, and that the landing page when they arrived.

In other words, the question is whether the advertising only cause another person to take measures (such as clicking on the destination page), based on a claim that is not true ... is not a landing page with ads and send information is not correct.

Even if you can get ad copy or landing page ... Your pay-per-click ads as misleading and deceptive.

For example, if pay-per-click advertising, just like 'get a free banana, "and then when someone clicks on the target web landing page copy, they can only be free if they bought a banana bags of oranges, and the PPC-advertising misleading and deceptive.

Does this mean that you do not have to point out that a free, but the supply of qualified, in your ad text? I think not. Also subject to the laws of your country, you can as "free, how to get bananas from the ads.

In such cases, you do not want the ads to see who gets a free banana landing page by clicking the link. Instead, it is inevitable that the freedom of their bananas. Click for the consumer, as dissolved, and then you can tell me how they can free banana.

Now you can read - and even legal advice - and why some of you would like to see the ads are misleading and deceptive. Why do some people seem to get rid of it?

It is a good or bad, may call upon the competent authorities or competitors willing to take legal action against these illegal acts. Information about the consumer, such as the U. S. Federal Trade Commission and the Australian Competition and Consumer Commission (untitled) normally vigilant in some sectors and regions - where there is a historical mistake is the price consumers pay - and not to remain vigilant in other countries.

Moreover, the industry is often the big companies have enough money for a lawyer, you are more the Association for the prosecution of another party or other authorities dobbing misleading advertising. Instead, you'll see more of this "family" of the industry.

Is it because they believe that the pursuit of a low risk, or because they do not know the law, some companies are illegal ads. However, the risk still exists ... and who says that the risk assessment is correct?

In short, it's certainly better than cure, so I propose pay-per-click ads, in every respect. This is better for customers and better for you. Moreover, when it comes to this "border" of the situation ... get legal advice!

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